SHEIN
Development of strategic proposals carried out directly with SHEIN to boost its e-store, during a key moment of portfolio expansion. The objective was clear: to give visibility and prominence to the new brands joining the platform, translating them into easy-to-understand, attractive, and scalable experiences and concepts. The proposals focused on communicating variety, discovery, and novelty, aligning design, experience, and commercial narrative to accelerate the recognition of these brands within the SHEIN ecosystem. Design oriented toward digital performance, built to convert curiosity into traffic and traffic into sales.
