JUMEX
Product development and packaging proposals for Jumex, focused on reinforcing the brand's visual identity and improving the consumer experience in different contexts. The work included solutions that balance functional clarity, brand presence, and display potential at points of sale. The goal was to translate Jumex's personality into well-executed pieces consistent with its values, generating designs that not only communicate content but sell it from the first glance. Pragmatic, strategic design with direct visual impact.