FJÄLLRÄVEN
Comprehensive management and development of design proposals for the brand's growth in Mexico. We led the conceptual and executive design of a pop-up store in El Palacio de Hierro Santa Fe, creating an immersive experience aligned with Fjällräven's outdoor DNA. Additionally, we designed furniture for specialized points of sale like Vertimanía and other outdoor stores, ensuring brand consistency across different formats. The project extended to Sanborns, where we developed modular furniture solutions that integrate with the existing layout, optimizing display, flexibility, and scalability. Scandinavian design, local execution, and an expansion mindset.
