Patricio Guzmán Hentschel
Mexican Industrial Designer · Mexico City
Mexican Industrial Designer · Mexico City
Industrial designer with a creative vision that connects ideas, spaces, and experiences. I approach design as a strategic tool—one that goes beyond creating objects to build moments, emotions, and meaningful brand-consumer relationships with real impact.
I am currently Director of Industrial Design at WeAgency, where I lead, develop, and manage creative teams, fostering talent and ensuring the execution of high-level, complex projects. I have worked with global brands such as Patrón Tequila, Bombay, Grey Goose, Bacardí, Saba, Tena, Nivea, Fjällräven, TaylorMade, and Grupo Modelo, integrating product, spatial, and brand experience design with a results-driven mindset.
Approach
I work through a collaborative and strategic process—researching, conceptualizing, modeling, and building clear, functional, and memorable solutions. I always design holistically, considering the full experience: user, space, and brand presence.
My profile is creative, analytical, and solution-oriented, with strong leadership, decision-making skills, and the ability to perform under pressure. I collaborate with multidisciplinary teams to elevate both the project and the people behind it.
Beyond design, I draw inspiration from nature and movement—climbing, hiking, cycling, sailing, diving, and outdoor life—as well as from photography, video, and hands-on processes such as ceramics, which are integral to my creative practice.